Privacy Policy

We collect information you provide directly to us when you create an account, place an order, contact our support team, or otherwise interact with our services.

Personal information we may collect includes:

• Name, email address, and phone number
• Billing and shipping addresses
• Payment information (processed securely by third-party providers — we never store full card details)
• Order history and purchase preferences
• Communications you send to us
• Device and browser information collected automatically when you visit our site

We also collect non-personal usage data such as pages visited, time on site, and referring URLs to help us improve the shopping experience.

We use the information we collect to:

• Process and fulfill your orders and send related communications
• Manage your account and provide customer support
• Send order confirmations, shipping updates, and delivery notifications
• Personalise product recommendations and marketing (where you have consented)
• Detect, investigate, and prevent fraudulent or unauthorised activity
• Comply with legal obligations and enforce our Terms of Service
• Improve our website, products, and services through analytics

We share your information only in the following circumstances and only to the extent necessary:

• Logistics and courier partners — to deliver your orders
• Payment processors — to handle transactions securely (e.g. SSL-encrypted gateways)
• Cloud infrastructure providers — for hosting and data storage
• Analytics tools — to understand site usage (data is aggregated and anonymised where possible)
• Legal authorities — if required by applicable law, court order, or regulatory requirement

All third-party service providers are contractually required to handle your data in accordance with applicable privacy laws and only for the purposes we specify.

We implement industry-standard security measures to protect your personal data, including SSL/TLS encryption for all data in transit, secure server infrastructure, and restricted access to personal data on a need-to-know basis.

However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

We use cookies and similar tracking technologies to remember your preferences, keep your cart, and understand how visitors use our site. You can control cookie settings through your browser or our Cookie Preference Centre.

For full details on the cookies we use and how to manage them, please read our Cookie Policy.

Depending on your location, you may have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you
• Right to rectification — ask us to correct inaccurate or incomplete data
• Right to erasure — request deletion of your personal data ("right to be forgotten")
• Right to restrict processing — ask us to limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — opt out of certain types of processing, including marketing

To exercise any of these rights, please contact us at privacy@b2roll.com. We will respond within 30 days.

We retain your personal data for as long as your account is active or as needed to provide our services. We may also retain data to comply with legal obligations, resolve disputes, and enforce our agreements.

When you close your account, we will delete or anonymise your personal data within 90 days unless a longer retention period is required by law.

If you have any questions or concerns about this Privacy Policy or your personal data, please contact our Data Protection team:

• Email: privacy@b2roll.com
• Support portal: shop.b2roll.com/support
• Response time: within 2 business days